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"title": "Are KPMG’s three pillars of governance strong enough to revive its reputation?",
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"description": "Daily Maverick is an independent online news publication and weekly print newspaper in South Africa.\r\n\r\nIt is known for breaking some of the defining stories of South Africa in the past decade, including the Marikana Massacre, in which the South African Police Service killed 34 miners in August 2012.\r\n\r\nIt also investigated the Gupta Leaks, which won the 2019 Global Shining Light Award.\r\n\r\nThat investigation was credited with exposing the Indian-born Gupta family and former President Jacob Zuma for their role in the systemic political corruption referred to as state capture.\r\n\r\nIn 2018, co-founder and editor-in-chief Branislav ‘Branko’ Brkic was awarded the country’s prestigious Nat Nakasa Award, recognised for initiating the investigative collaboration after receiving the hard drive that included the email tranche.\r\n\r\nIn 2021, co-founder and CEO Styli Charalambous also received the award.\r\n\r\nDaily Maverick covers the latest political and news developments in South Africa with breaking news updates, analysis, opinions and more.",
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"contents": "<span style=\"font-weight: 400;\">Auditors, says Ignatius Sehoole, CEO of KPMG, are like guard dogs. They are there to look after the interests of shareholders. They are not bloodhounds, which means their duty is verification rather than detection, though when something smells off, it is their duty to probe the matter thoroughly.</span>\r\n\r\n<span style=\"font-weight: 400;\"> </span><span style=\"font-weight: 400;\">That said, there have been a number of corporate scandals in South Africa’s recent past when even a guard dog should have picked something up, he says.</span>\r\n\r\n<span style=\"font-weight: 400;\">“In some cases, the fraud was not reported because the auditor chose to look away, as was the case with KPMG and VBS. In others, the auditor chose, for whatever reason, to believe the information presented by management.”</span>\r\n\r\n<span style=\"font-weight: 400;\">Investors, shareholders and the public might have unrealistic expectations of auditors, he says, but there is no doubt that they have also been let down by the profession.</span>\r\n\r\n<span style=\"font-weight: 400;\">This is the expectation gap. It’s the difference between the public’s perception of an auditor’s role and responsibilities, and what the auditor’s legal responsibilities are. </span>\r\n\r\n<span style=\"font-weight: 400;\">“We need to step up. As opposed to the public changing its expectations, we have work to do to close that gap,” he says. </span>\r\n\r\n<span style=\"font-weight: 400;\">KPMG’s reputation hit the gutter in 2017 after it emerged that the firm had been doing work for the Gupta family for years. It had published a patently false and misleading report on the SARS Rogue Unit, and it aided and abetted corruption while as auditor at VBS Mutual Bank.</span>\r\n\r\n<span style=\"font-weight: 400;\">The result was that chief executive Trevor Hoole fell on his sword, as did a number of other senior staff. </span>\r\n\r\n<span style=\"font-weight: 400;\">A year later, KPMG SA and KPMG International apologised to the nation, withdrew the findings, conclusions and recommendations of its SARS report, and repaid its full fee back to SARS.</span>\r\n\r\n<span style=\"font-weight: 400;\">It is now discussing the possibility of paying reparations to the people whose lives were damaged by that report.</span>\r\n\r\n<span style=\"font-weight: 400;\">“The looting that happened during the years of State Capture is a disgrace,” says Sehoole. “And as individuals who love our country we are looking at making reparations. Not because we think we are liable – let me be clear, the Nugent Commission did not find that we had a role in the reorganisation at SARS – but this is not the time to be legalistic. Instead, we choose to engage with SARS to see how we can help. It’s the right thing to do.” </span>\r\n\r\n<span style=\"font-weight: 400;\">Adding to work that had been started by Professor Wiseman Nkuhlu, executive chairman of the board, and non-executive director Ansie Ramalho, a consultant to the International Finance Corporation, both appointed in 2018, Sehoole set about appointing a heavy-hitting team of non-executive directors to the board of KPMG.</span>\r\n\r\n<span style=\"font-weight: 400;\">This is a significant shift as previously KPMG appointed its own partners to the board, which obviously becomes problematic when firms start chasing profit at the expense of principle.</span>\r\n\r\n<span style=\"font-weight: 400;\">“They have no personal interest in the business and would not be willing to sacrifice their reputations for the sake of any indiscretions.”</span>\r\n\r\n<span style=\"font-weight: 400;\">The second pillar, he says, is to build KPMG into SA’s leading professional services firm. This involves delivering a quality service, one that clients, regulators and the public cannot “pick holes in”. </span>\r\n\r\n<span style=\"font-weight: 400;\">Arguably, this is an easier task, because the work performed can be quantitatively and scientifically measured. Technology, including artificial intelligence, is also making it easier for auditors to get through “humanly impossible volumes of work”.</span>\r\n\r\n<span style=\"font-weight: 400;\">The third pillar is trickier, and that’s rebuilding trust.</span>\r\n\r\n<span style=\"font-weight: 400;\">“As a firm, we have to understand and believe that our first duty is not to each other, or even to the client, it is to serve the public interest. If the interest of the client is not in sync with the public interest, then you have a problem and you need to ask yourself whether you want that client.”</span>\r\n\r\n<span style=\"font-weight: 400;\">It sounds all too simple and possibly naive.</span>\r\n<blockquote><span style=\"font-weight: 400;\">We are making progress. We have won new business in external audit, advisory and tax.</span></blockquote>\r\n<span style=\"font-weight: 400;\">“Don’t get me wrong, implementing a culture change is always a challenge. But we are attracting people who want to be part of the change. And we have people here, good people, who have lived through the nightmare and don’t want to go back there, ever.</span>\r\n\r\n<span style=\"font-weight: 400;\">“I love my profession,” he adds. “When I joined, it was noble. The aura was palpable. I want to bring that back. You can only do that if you really believe in serving the public interest.”</span>\r\n\r\n<span style=\"font-weight: 400;\">Reputation matters and, in 2017, clients left the firm in their droves. This is slowly turning around. </span>\r\n\r\n<span style=\"font-weight: 400;\">“We are making progress. We have won new business in external audit, advisory and tax.”</span>\r\n\r\n<span style=\"font-weight: 400;\">Sanlam, Telkom, MultiChoice and Coronation are new clients, as is Absa, which fired KPMG when it was still under the wing of Barclays. </span>\r\n\r\n<span style=\"font-weight: 400;\">But is all of this really enough to protect investors and other stakeholders from the next corporate scandal? </span>\r\n\r\n<span style=\"font-weight: 400;\">The collapse of Patisserie Valerie and </span><span style=\"font-weight: 400;\">Thomas Cook </span><span style=\"font-weight: 400;\">in the UK, and Wirecard in Germany, makes it clear the problem is a global one which, in a time of global corporations that exist in multiple jurisdictions and make use of complex financial engineering, becomes increasingly urgent.</span>\r\n\r\n<span style=\"font-weight: 400;\">The answer lies somewhere between tougher rules around accountability and liability (and stricter oversight), a renewed focus on public interest, and greater transparency and oversight by shareholders.</span>\r\n\r\n<span style=\"font-weight: 400;\">As Karthik Ramanna, Professor of Business and Public Policy at the University of Oxford’s Blavatnik School of Government, noted in a 2019 paper:</span>\r\n\r\n<span style=\"font-weight: 400;\">“I know of no better system than market capitalism to sustain liberty and create prosperity – and market capitalism cannot function without a robust audit function. If we do not save auditing, we cannot save capitalism.” </span><b>DM/BM</b>",
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