All Article Properties:
{
"access_control": false,
"status": "publish",
"objectType": "Article",
"id": "2600133",
"signature": "Article:2600133",
"url": "https://staging.dailymaverick.co.za/article/2025-02-20-beyond-clickbait-dm168-newspaper-captivates-educated-readers-seeking-deep-insights-in-a-chaotic-world/",
"shorturl": "https://staging.dailymaverick.co.za/article/2600133",
"slug": "beyond-clickbait-dm168-newspaper-captivates-educated-readers-seeking-deep-insights-in-a-chaotic-world",
"contentType": {
"id": "1",
"name": "Article",
"slug": "article"
},
"views": 0,
"comments": 0,
"preview_limit": null,
"excludedFromGoogleSearchEngine": 0,
"title": "Beyond clickbait: DM168 newspaper captivates educated readers seeking deep insights in a chaotic world",
"firstPublished": "2025-02-20 15:11:56",
"lastUpdate": "2025-02-20 15:11:58",
"categories": [
{
"id": "418195",
"name": "Blog",
"signature": "Category:418195",
"slug": "blog",
"typeId": {
"typeId": "1",
"name": "Daily Maverick",
"slug": "",
"includeInIssue": "0",
"shortened_domain": "",
"stylesheetClass": "",
"domain": "staging.dailymaverick.co.za",
"articleUrlPrefix": "",
"access_groups": "[]",
"locale": "",
"preview_limit": null
},
"parentId": null,
"parent": [],
"image": "",
"cover": "",
"logo": "",
"paid": "0",
"objectType": "Category",
"url": "https://staging.dailymaverick.co.za/category/blog/",
"cssCode": "",
"template": "default",
"tagline": "",
"link_param": null,
"description": "",
"metaDescription": "",
"order": "0",
"pageId": null,
"articlesCount": null,
"allowComments": "1",
"accessType": "freecount",
"status": "1",
"children": [],
"cached": true
}
],
"content_length": 2310,
"contents": "<span style=\"font-weight: 400;\">Fast-forward to today, and the proof is in the paper. Despite the industry showing decline (some would say decimation), </span><a href=\"https://www.bizcommunity.com/article/abc-q4-2024-last-quarter-cements-a-mixed-bag-for-2024-for-newspapers-921804a\"><span style=\"font-weight: 400;\">DM168 demonstrates resilience and growth with 15.8% growth year on year</span></a><span style=\"font-weight: 400;\">.</span>\r\n\r\n<span style=\"font-weight: 400;\">Despite the media landscape’s ongoing shake-up, where big-name publications have shut their presses for good, the demand for deeply reported, long-form journalism in a tangible, trustworthy format hasn’t disappeared. If anything, it’s become more essential. Readers don’t just want quick headlines; they want a weekend read that cuts through the noise and makes sense of the madness. That’s where DM168 thrives.</span>\r\n<h4><b>Who are these readers who prefer lounging with a newspaper on a weekend?</b></h4>\r\n<span style=\"font-weight: 400;\">Our readers aren’t just skimming the news; they’re shaping the conversation. According to BrandMapp and our own internal analytics, DM168 attracts a readership that’s highly educated, financially comfortable and influential. These readers don’t just read the headlines; they set the agenda.</span>\r\n\r\n<span style=\"font-weight: 400;\">Geographically, we’ve got South Africa covered, with a strong presence in the Western Cape, Gauteng and KwaZulu-Natal. And while our readership skews male, let’s not overlook the power of our 38% female readers who are just as engaged. </span>\r\n\r\n<span style=\"font-weight: 400;\">And for those who think print is only for the nostalgia brigade? Well, think again. A solid 38% of our Daily Maverick readers fall between the age of 35 and 49, with a growing print-exclusive audience in the 25 to 34 age bracket — proof that newspapers aren’t just surviving, they’re evolving. Sure, our home-delivery subscribers lean towards 50+ in age, but DM168 isn’t a newspaper for one demographic; it’s a newspaper for everyone.</span>\r\n\r\n<span style=\"font-weight: 400;\">We’re not in the business of churning out clickbait or racing to break news first. Our mission is bigger: to inform, analyse and provide the kind of journalism that helps our readers navigate a chaotic world. With our Friday release, we’re giving our readers more time to catch up, reflect and truly engage with the stories that matter. In a sea of misinformation and news fatigue, DM168 stands as a lighthouse of clarity. </span>\r\n\r\n<span style=\"font-weight: 400;\">And if you haven’t already, we encourage you to pick up the latest copy this Friday and experience why </span><span style=\"font-weight: 400;\">readers are tuning in for curated, thoughtful, distraction-free news, built for a world that’s tired of the noise. </span><b>DM168 Team</b>",
"teaser": "Beyond clickbait: DM168 newspaper captivates educated readers seeking deep insights in a chaotic world",
"externalUrl": "",
"sponsor": null,
"authors": [
{
"id": "425",
"name": "Daily Maverick",
"image": "https://www.dailymaverick.co.za/wp-content/uploads/2023/11/I7SwirIF_400x400.jpeg",
"url": "https://staging.dailymaverick.co.za/author/dailymaverick/",
"editorialName": "dailymaverick",
"department": "",
"name_latin": ""
}
],
"description": "",
"keywords": [
{
"type": "Keyword",
"data": {
"keywordId": "2083",
"name": "South Africa",
"url": "https://staging.dailymaverick.co.za/keyword/south-africa/",
"slug": "south-africa",
"description": "",
"articlesCount": 0,
"replacedWith": null,
"display_name": "South Africa",
"translations": null
}
},
{
"type": "Keyword",
"data": {
"keywordId": "23115",
"name": "Media",
"url": "https://staging.dailymaverick.co.za/keyword/media/",
"slug": "media",
"description": "",
"articlesCount": 0,
"replacedWith": null,
"display_name": "Media",
"translations": null
}
},
{
"type": "Keyword",
"data": {
"keywordId": "91200",
"name": "Newspapers",
"url": "https://staging.dailymaverick.co.za/keyword/newspapers/",
"slug": "newspapers",
"description": "",
"articlesCount": 0,
"replacedWith": null,
"display_name": "Newspapers",
"translations": null
}
},
{
"type": "Keyword",
"data": {
"keywordId": "374708",
"name": "DM168",
"url": "https://staging.dailymaverick.co.za/keyword/dm168/",
"slug": "dm168",
"description": "",
"articlesCount": 0,
"replacedWith": null,
"display_name": "DM168",
"translations": null
}
},
{
"type": "Keyword",
"data": {
"keywordId": "386095",
"name": "BrandMapp",
"url": "https://staging.dailymaverick.co.za/keyword/brandmapp/",
"slug": "brandmapp",
"description": "",
"articlesCount": 0,
"replacedWith": null,
"display_name": "BrandMapp",
"translations": null
}
},
{
"type": "Keyword",
"data": {
"keywordId": "421270",
"name": "print",
"url": "https://staging.dailymaverick.co.za/keyword/print/",
"slug": "print",
"description": "",
"articlesCount": 0,
"replacedWith": null,
"display_name": "print",
"translations": null
}
}
],
"short_summary": null,
"source": null,
"related": [],
"options": [],
"attachments": [
{
"id": "66712",
"name": "",
"description": "",
"focal": "50% 50%",
"width": 0,
"height": 0,
"url": "https://dmcdn.whitebeard.net/dailymaverick/wp-content/uploads/2025/02/blogpic.jpg",
"transforms": [
{
"x": "200",
"y": "100",
"url": "https://dmcdn.whitebeard.net/i/vtxItiKAd4fSRzWbjWnD_37Wf20=/200x100/smart/filters:strip_exif()/file/dailymaverick/wp-content/uploads/2025/02/blogpic.jpg"
},
{
"x": "450",
"y": "0",
"url": "https://dmcdn.whitebeard.net/i/4yLND28woq7-FZ1doZeNVpFX_RQ=/450x0/smart/file/dailymaverick/wp-content/uploads/2025/02/blogpic.jpg"
},
{
"x": "800",
"y": "0",
"url": "https://dmcdn.whitebeard.net/i/UgB0gQKaZsX6JdIRVD1mcwH0Pls=/800x0/smart/filters:strip_exif()/file/dailymaverick/wp-content/uploads/2025/02/blogpic.jpg"
},
{
"x": "1200",
"y": "0",
"url": "https://dmcdn.whitebeard.net/i/fJWm7zbUlGcCR_dNzMnIZjRLc9M=/1200x0/smart/filters:strip_exif()/file/dailymaverick/wp-content/uploads/2025/02/blogpic.jpg"
},
{
"x": "1600",
"y": "0",
"url": "https://dmcdn.whitebeard.net/i/gKLm64JhLA6s526NNE2iRPLiWVE=/1600x0/smart/filters:strip_exif()/file/dailymaverick/wp-content/uploads/2025/02/blogpic.jpg"
}
],
"url_thumbnail": "https://dmcdn.whitebeard.net/i/vtxItiKAd4fSRzWbjWnD_37Wf20=/200x100/smart/filters:strip_exif()/file/dailymaverick/wp-content/uploads/2025/02/blogpic.jpg",
"url_medium": "https://dmcdn.whitebeard.net/i/4yLND28woq7-FZ1doZeNVpFX_RQ=/450x0/smart/file/dailymaverick/wp-content/uploads/2025/02/blogpic.jpg",
"url_large": "https://dmcdn.whitebeard.net/i/UgB0gQKaZsX6JdIRVD1mcwH0Pls=/800x0/smart/filters:strip_exif()/file/dailymaverick/wp-content/uploads/2025/02/blogpic.jpg",
"url_xl": "https://dmcdn.whitebeard.net/i/fJWm7zbUlGcCR_dNzMnIZjRLc9M=/1200x0/smart/filters:strip_exif()/file/dailymaverick/wp-content/uploads/2025/02/blogpic.jpg",
"url_xxl": "https://dmcdn.whitebeard.net/i/gKLm64JhLA6s526NNE2iRPLiWVE=/1600x0/smart/filters:strip_exif()/file/dailymaverick/wp-content/uploads/2025/02/blogpic.jpg",
"type": "image"
}
],
"summary": "In a world where newspapers are folding faster than a cheap camping chair, DM168 is doing the unthinkable — growing. While others hit the eject button on print, we doubled down, launching a newspaper in 2020 when everyone else was downsizing. Why? Because our readers wanted it.",
"template_type": null,
"dm_custom_section_label": null,
"elements": [],
"seo": {
"search_title": "Beyond clickbait: DM168 newspaper captivates educated readers seeking deep insights in a chaotic world",
"search_description": "<span style=\"font-weight: 400;\">Fast-forward to today, and the proof is in the paper. Despite the industry showing decline (some would say decimation), </span><a href=\"https://www.bizcommunity.com/art",
"social_title": "Beyond clickbait: DM168 newspaper captivates educated readers seeking deep insights in a chaotic world",
"social_description": "<span style=\"font-weight: 400;\">Fast-forward to today, and the proof is in the paper. Despite the industry showing decline (some would say decimation), </span><a href=\"https://www.bizcommunity.com/art",
"social_image": ""
},
"cached": true,
"access_allowed": true
} 
