Big Money flexes Big Muscle at Global Citizen Festival

Roughly six hours into the Global Citizen Festival, something unexpected happened.

On stage appeared Patrice Motsepe, the billionaire patron of his eponymous foundation. Since the Motsepe Foundation appeared to be picking up at least some of the tab for the event – its branding was splashed around the stadium – Motsepe received a warm welcome from the crowd.

Motsepe proceeded to call up on stage the following cast of characters: the “King of the Zulu nation”, religious leaders from the Zion Christian Church and the NG Kerk, Cosatu president Zingiswa Losi, and representatives from both white and black South African farmers’ organisations.

Each was given roughly 20 seconds’ microphone time to express general sentiments of goodwill.

Then Motsepe made the following announcement:

“We are coming together and are committed to work together to ensure that the current land reform discussions and processes in South Africa will result in land being made available to black people living in the rural and urban areas.”

To this end, he said, the Motsepe Foundation was committing R3.5-billion to the cause of land reform.

The audience clapped enthusiastically, though at this point a certain degree of donation fatigue appeared to have settled. Since 14:00, every hour at the festival had seen a new announcement hailing a new astronomical sum of money being donated by either corporates or governments to address African challenges.

Shortly afterwards, Beyoncé and Jay-Z would take the stage to perform a dazzling, unforgettable set. Thereafter, festivalgoers leaving the FNB Stadium would be subjected to conditions of chaos affecting transport arrangements that would leave a good number as the victims of crime.

All in all, it’s fair to say that Motsepe’s announcement was probably top of nobody’s mind on Monday morning.



Yet it’s worth dwelling on for a moment, for what it suggests about the curious interplay of government, the private sector and philanthropists in South Africa.

Consider the characters that Motsepe brought on stage to represent the multisectoral nature of his land reform intervention. Churchmen; Zulu royalty; a representative of South African workers, and two people standing in for white and black farmers.

Notably absent: politicians. Or anyone representing the South African government.

The tone of the day was indeed determinedly apolitical, but to discuss a key piece of government policy without involving government is surely a conscious choice. Earlier in the day, when the US government had committed a staggering $16-billion to HIV treatment in South Africa over two years*, Health Minister Aaron Motsoaledi had appeared on stage to acknowledge the largesse and pledge government support.

For Motsepe’s land announcement, by contrast, no Minister of Rural Development and Land Reform was on hand to acknowledge the “partnership”.

It’s not clear what the Motsepe Foundation intends to do with the R3.5-billion it is putting towards land reform; its website is currently silent on the matter. It’s fair to assume, however, that funds of that magnitude are intended either to buy and distribute land, or to give financial support to emerging farmers, or some combination of the two.

Many South Africans will doubtless welcome Motsepe’s intervention, whatever form it takes. Indeed, Patrice Motsepe is currently enjoying a moment of popularity in South Africa.

Though his philanthropy is nothing new, this weekend saw many expressions of gratitude on social media for the fact that Motsepe is seen to be almost single-handedly responsible for bringing four enormously popular cultural figures to the country this year: footballer Lionel Messi, former US president Barack Obama, and Beyoncé and Jay-Z.

(It’s worth noting that Beyoncé and Jay-Z have performed at three previous Global Citizen Festivals, in the US and India, which suggests that their relationship is with the Global Poverty Project charity rather than Motsepe, but it’s certainly Motsepe who is getting most of the credit.)

In this way, Motsepe has cemented his reputation as South Africa’s unofficial Minister of Fun, or perhaps a national Fairy Godfather of sorts.

But the intervention into the land issue is a different kettle of fish. The other causes tackled by the Global Citizen Project were unambiguous staples of global development: health, education, gender equality, and so on.

Land reform in South Africa currently is different. While it’s possible to make a compelling case for the argument that land reform is an inextricable aspect of economic justice for South Africa, there’s no denying the fact that it is a hot-button issue over which the ruling party has revealed itself to be somewhat conflicted and dithering in tackling.

Johannesburg’s iteration of the Global Citizen Festival was broadcast internationally, and Motsepe may have seized the opportunity of a moment of global attention to try to transmit the message to international investors – via his multiracial stage cast – that South Africa is bent on dealing with the issue in a manner that will not damage the country’s precarious social cohesion.

But that is a message which is surely the responsibility of government to transmit, rather than a private citizen – however well-connected he may be politically.

Motsepe’s actions on Sunday will fuel rumours that the billionaire harbours aspirations of a future presidential run, however scant the other evidence to support such a notion. If his intentions are purely philanthropic, however, it raises questions about the current administration’s idea of “public-private partnerships”, a concept which President Ramaphosa’s government has been eagerly pushing.

When President Ramaphosa appeared on stage on Sunday – after an introduction by Oprah Winfrey which established his credentials in the eyes of the world by stressing that Ramaphosa had been Nelson Mandela’s chosen successor – he had the air of an inessential bit player on a day which had seen massive sums pledged to aid South Africa’s development.

As mentioned, the amounts of money promised to South Africa in commitments from foreign governments and big corporates were eye-watering.

• From Vodacom: almost R500-million to fight gender-based violence, improve sanitation in schools and enhance digital literacy.


• From Procter & Gamble: around R410-million over three years to support women-owned businesses.


• From the US government, via the United States President’s Emergency Plan for Aids Relief (PEPFAR): R16-billion over two years to fund HIV treatment.


• From the Global Fund: almost R5,3-billion over three years towards HIV prevention.