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"contents": "<span style=\"font-weight: 400;\">According to the latest Q2 data from the Audit Bureau of Circulations, DM168 is making waves, recording year-on-year growth of 7.2% and a 2.3% increase since the first quarter, bringing its total circulation to 11,068 copies. </span>\r\n\r\n<i><span style=\"font-weight: 400;\">As weekly newspaper circulation continues to shrink year-on-year, according to the Audit Bureau of Circulations’ Q2 2024 results, DM168 – Daily Maverick’s weekly newspaper – recorded significant increases in both year-on-year and quarter-on-quarter trends. It is the only publication in the weekly newspaper category to do so. </span></i>\r\n<h4><b>From pandemic project to national game-changer </b></h4>\r\n<span style=\"font-weight: 400;\">On one fateful day in September 2020, Daily Maverick – then, a solely digital news website – cheekily launched its flagship print newspaper, DM168, in the middle of an international pandemic. Four years later, its readership continues to rise and defy industry trends. </span>\r\n\r\n<span style=\"font-weight: 400;\">This growth is thanks to the support from its resilient readers, Maverick Insiders and truth-seekers. What was an unthinkable pandemic project currently boasts a readership of 11,068. These numbers reflect an increase of 2.3% from the first quarter of 2024, and 7.2% growth since the previous year. </span>\r\n\r\n<p><img loading=\"lazy\" class=\"size-full wp-image-2337649\" src=\"https://www.dailymaverick.co.za/wp-content/uploads/2024/08/DM168-blog-inset.jpg\" alt=\"\" width=\"640\" height=\"195\" /> <em>The Audit Bureau of Circulations reports an overall decline of 11.9% in weekly newspaper circulation. Daily Maverick’s DM168, Lesotho Times and Mail & Guardian were the only three weekend newspapers whose circulation increased QoQ. (Photo: Sourced / Bizcommunity)</em></p>\r\n<h4><b>Kudos to the team</b></h4>\r\n<span style=\"font-weight: 400;\">“It’s really rewarding to know that the combined talent of our small production team of designers and subeditors, our two-woman publishing team working with Daily Maverick’s exceptional journalists and editors, and Maverick Insider team is creating something of worth to our readers,” said Heather Robertson, editor of DM168. </span>\r\n\r\n<span style=\"font-weight: 400;\">While many newsrooms are downsizing, Daily Maverick continues to invest in a team of highly skilled and experienced media personnel, who produce high-quality content week after week. </span>\r\n\r\n<span style=\"font-weight: 400;\">Each edition of DM168 is a testament to its team’s dedication and talent – those who burn the midnight oil to ensure readers get their Saturday fix of political scandals, insightful investigations and satirical cartoons. </span>\r\n\r\n<span style=\"font-weight: 400;\">Robertson emphasised the satisfaction of serving a community of engaged readers and collaborating with passionate colleagues committed to the future of the country.</span>\r\n<h4><b>The truth and nothing but </b></h4>\r\n<span style=\"font-weight: 400;\">The crux of DM168’s reportage is its commitment to the truth. Thriving in a print media landscape marked by declining engagement is no small feat.</span>\r\n\r\n<span style=\"font-weight: 400;\">“We are committed to our role as seekers of truth and sense-making and we have a whole lot of fun being of service to our loyal readers who keep us on our toes,” said Robertson. </span>\r\n\r\n<span style=\"font-weight: 400;\">Readers can find DM168</span> <span style=\"font-weight: 400;\">at their local Exclusive Books, Pick n Pay, Woolworths, Spar and Checkers, and garages nationwide. For those who prefer to stay cosy at home, soaking up the weekend stillness, subscriptions for home delivery are available </span><a href=\"https://shop.dailymaverick.co.za/product/dm168/\"><span style=\"font-weight: 400;\">here</span></a><span style=\"font-weight: 400;\">.</span>\r\n\r\n<span style=\"font-weight: 400;\">If DM168 is not on the shelves of your local store, please reach out to [email protected] and they’ll do their best to help you find a copy. </span><b>DM</b>",
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"description": "<span style=\"font-weight: 400;\">According to the latest Q2 data from the Audit Bureau of Circulations, DM168 is making waves, recording year-on-year growth of 7.2% and a 2.3% increase since the first quarter, bringing its total circulation to 11,068 copies. </span>\r\n\r\n<i><span style=\"font-weight: 400;\">As weekly newspaper circulation continues to shrink year-on-year, according to the Audit Bureau of Circulations’ Q2 2024 results, DM168 – Daily Maverick’s weekly newspaper – recorded significant increases in both year-on-year and quarter-on-quarter trends. It is the only publication in the weekly newspaper category to do so. </span></i>\r\n<h4><b>From pandemic project to national game-changer </b></h4>\r\n<span style=\"font-weight: 400;\">On one fateful day in September 2020, Daily Maverick – then, a solely digital news website – cheekily launched its flagship print newspaper, DM168, in the middle of an international pandemic. Four years later, its readership continues to rise and defy industry trends. </span>\r\n\r\n<span style=\"font-weight: 400;\">This growth is thanks to the support from its resilient readers, Maverick Insiders and truth-seekers. What was an unthinkable pandemic project currently boasts a readership of 11,068. These numbers reflect an increase of 2.3% from the first quarter of 2024, and 7.2% growth since the previous year. </span>\r\n\r\n[caption id=\"attachment_2337649\" align=\"alignnone\" width=\"640\"]<img class=\"size-full wp-image-2337649\" src=\"https://www.dailymaverick.co.za/wp-content/uploads/2024/08/DM168-blog-inset.jpg\" alt=\"\" width=\"640\" height=\"195\" /> <em>The Audit Bureau of Circulations reports an overall decline of 11.9% in weekly newspaper circulation. Daily Maverick’s DM168, Lesotho Times and Mail & Guardian were the only three weekend newspapers whose circulation increased QoQ. (Photo: Sourced / Bizcommunity)</em>[/caption]\r\n<h4><b>Kudos to the team</b></h4>\r\n<span style=\"font-weight: 400;\">“It’s really rewarding to know that the combined talent of our small production team of designers and subeditors, our two-woman publishing team working with Daily Maverick’s exceptional journalists and editors, and Maverick Insider team is creating something of worth to our readers,” said Heather Robertson, editor of DM168. </span>\r\n\r\n<span style=\"font-weight: 400;\">While many newsrooms are downsizing, Daily Maverick continues to invest in a team of highly skilled and experienced media personnel, who produce high-quality content week after week. </span>\r\n\r\n<span style=\"font-weight: 400;\">Each edition of DM168 is a testament to its team’s dedication and talent – those who burn the midnight oil to ensure readers get their Saturday fix of political scandals, insightful investigations and satirical cartoons. </span>\r\n\r\n<span style=\"font-weight: 400;\">Robertson emphasised the satisfaction of serving a community of engaged readers and collaborating with passionate colleagues committed to the future of the country.</span>\r\n<h4><b>The truth and nothing but </b></h4>\r\n<span style=\"font-weight: 400;\">The crux of DM168’s reportage is its commitment to the truth. Thriving in a print media landscape marked by declining engagement is no small feat.</span>\r\n\r\n<span style=\"font-weight: 400;\">“We are committed to our role as seekers of truth and sense-making and we have a whole lot of fun being of service to our loyal readers who keep us on our toes,” said Robertson. </span>\r\n\r\n<span style=\"font-weight: 400;\">Readers can find DM168</span> <span style=\"font-weight: 400;\">at their local Exclusive Books, Pick n Pay, Woolworths, Spar and Checkers, and garages nationwide. For those who prefer to stay cosy at home, soaking up the weekend stillness, subscriptions for home delivery are available </span><a href=\"https://shop.dailymaverick.co.za/product/dm168/\"><span style=\"font-weight: 400;\">here</span></a><span style=\"font-weight: 400;\">.</span>\r\n\r\n<span style=\"font-weight: 400;\">If DM168 is not on the shelves of your local store, please reach out to [email protected] and they’ll do their best to help you find a copy. </span><b>DM</b>",
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