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"contents": "\r\n<p>Launched this week, the so-called \"Light-line\" scheme uses LED light strips embedded into a road crossing and linked to traffic lights to cast a red or green line across the pedestrian's path.</p>\r\n<p>\"People are increasingly distracted on their smartphones when they are out and about among traffic,\" said local councillor Kees Oskam from the small western town of Bodegraven.</p>\r\n<p>\"Greater attention is being paid to social media, games, What's App, and music, and so there is not so much attention on traffic,\" he said in a statement.</p>\r\n<p>\"We probably can't overturn this trend, so we might as well try to anticipate\" problems.</p>\r\n<p>The lights have been produced by Dutch firm HIG Traffic Systems, and if the pilot test proves a success the aim will be to roll them out in other Dutch towns. It could possibly also be used on the country's many cycle paths.</p>\r\n<p>According to the Dutch Road Safety organisation, a smartphone is involved in one in five bike accidents involving young people. DM</p>",
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