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Business Maverick, World, Nelson Mandela Bay

Heavy blow — Trump tariffs to hit problem-riddled Eastern Cape hard

Heavy blow — Trump tariffs to hit problem-riddled Eastern Cape hard
New export tariffs imposed by the Trump administration on South Africa will disproportionately affect South Africa’s poorest province. The Eastern Cape's automotive and manufacturing sectors have expressed serious concern.

Following the announcement by the US President Donald Trump that export tariffs with a base rate of 30% will be imposed on South Africa, the Nelson Mandela Bay Business Chamber said it is extremely concerned about the impact this would have on the already fragile Eastern Cape economy. 

The local economy was highly reliant on the automotive industry and provided almost half of the country’s jobs in the sector, said chamber CEO Denise van Huyssteen.

“We are particularly concerned about the potential knock-on impact of reduced vehicle assembly volumes on the automotive components supply chain.”

It should be noted that some component manufacturers exported components directly to the US, said Van Huyssteen.

The United States is South Africa’s second-biggest trading partner.

The two biggest metros in the province, Nelson Mandela Bay and East London, both rely extensively on the automotive and component manufacturing industries.

“A number of countries will now have significant cost advantages over South Africa, including countries on this continent,” van Huyssteen said, explaining that this would affect where manufacturers chose to set up their factories. 

“We are deeply concerned about the impact the 25% tariffs, which the United States has imposed on foreign-made cars and parts, may have on our local automotive ecosystem. It is unclear at this stage how the 30% tariff base rate imposed on South Africa would relate to the generic 25% tariffs on foreign cars and parts. If it is more than 25%, we will be facing an even bigger cost disadvantage versus other countries.

“By far the biggest risk in the short-to-medium term is the competition that South Africa will face from non-US manufacturing countries, which may have a lower tariff base,” Van Huyssteen said.

“Our local manufacturing economy, which has been relatively agile and resilient in responding to energy, logistics and enabling environment challenges in the country, is struggling to be competitive versus other manufacturing operations around the world.

“Additionally, local vehicle assemblers are facing increased competition from cheap imports flooding the market, which in turn is reducing their local sales volumes. These factors, together with the potential of reduced export volumes to the US, make it even more difficult for the industry to be sustainable”.

South Africa exported 24,000 vehicles to the US in 2024. In 2023, automotive exports to the US were valued at R20.1-billion. Component exports were valued at R7.8-billion.

“These tariffs will be highly disruptive to the industry around the globe, especially since automotive manufacturing relies on long investment cycles and will not be able to quickly shift sourcing decisions to avoid the tariffs. This, in turn, could drive up costs for both consumers and automotive manufacturers,” Van Huyssteen said.

She emphasised that the industry was calling for a speedy and proactive strategic response to enable South African-based manufacturers to find alternative solutions.

“Government needs to move with absolute urgency to understand the full extent of the ramifications … on South Africa. Alongside this, work needs to begin among various stakeholders to unpack the specific impacts the tariffs will have, establish mitigation plans and quickly focus energies on areas of opportunity to reinvent and reposition our manufacturing and other affected sectors,” she said.

Hard hit


National Association of Automotive Component and Allied Manufacturers (Naacam) CEO Renai Moothilal said the Eastern Cape would be particularly hard hit by the tariffs as the protection of the African Growth and Opportunity Act (Agoa) would fall away because this was legislated as an emergency measure.

“Naacam is deeply concerned by the confirmation by the US administration of imposing additional tariffs on imported vehicles from 3 April and a similar tariff on an expanded list of auto parts, effective a month later. As a Section 232 emergency measure, this will supersede the preferential Agoa trade arrangement,” he said.

“South Africa’s automotive sector, including component exports, has long benefited from duty-free access to the US under the African Growth and Opportunity Act. The restriction of such over the long term will hurt the competitiveness of local component companies who need the scale brought upon by being able to trade freely into the US market. 

“It is important to note that this is not a one-sided relationship, as last year alone, while R4.6-billion worth of components were exported to the US, imports from the US into SA were more than R16-billion. Equally, there are neighbouring African countries that supply sub-components and raw materials into value chains of vehicles and finished components into the US,” he said.

“The Eastern Cape, particularly, will be hard hit, with both East London and Gqeberha being home to the most vehicles being produced for export to the United States, plus many auto component exports including catalytic converters, tyres, glass, engine and transmission components,” he said.

“Auto components are safety-critical for vehicle assemblers and not easily and immediately substitutable, especially with most global auto-producing countries facing heightened tariffs as well,” he said.

He said it was of the utmost importance that the negotiating teams urgently found ways of ensuring that South Africa would be supported in a balanced manner in such a key market as the United States.

Meanwhile, the Automotive Business Council also called for constructive engagement and urged the South African government to seek clarity on the future of Agoa.

The council’s Mikel Mabasa said the government should ensure that South Africa’s automotive sector was not unfairly penalised under the new trade measures. 

“The announcement of a 30% tariff on all South African products exported to the United States is deeply disappointing and could potentially deepen the already strained diplomatic relations between the two nations. Vehicles produced outside the US will face a punitive 25% tariff immediately, and other automotive products are now also impacted.

“While we hope the South African government will activate all available diplomatic channels with the Trump administration, these recent announcements are yet another challenge to a sector already grappling with multiple headwinds. 

“The proposed tariff costs cannot be absorbed by manufacturers,” he said. 

“The South African automotive industry remains committed to fair and transparent global trade and will continue advocating for policies that support industrial growth and job creation,” Mabasa said.

He said the Automotive Business Council would be at the International Organisation of Motor Vehicle Manufacturers council meeting next week in Washington, DC.

The council would use the opportunity to lobby and advocate for South African positions, highlighting how the current policy postures of the US administration would hinder the progress made in the development of the auto sector in South Africa. DM