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"contents": "<a href=\"https://www.dailymaverick.co.za/article/2023-11-19-travis-head-smashes-australia-to-their-sixth-cricket-world-cup-title/?utm_source=top_reads_block&utm_medium=top_reads_link&utm_campaign=world\"><span style=\"font-weight: 400;\">Australia’s incredible six-wicket win over India</span></a><span style=\"font-weight: 400;\"> on Sunday culminated a spectacular month of World Cup cricket. The on-field displays were thrilling and spectators streamed to view the action — even though the enthusiasm by fans started off slowly in stadiums.</span>\r\n\r\n<span style=\"font-weight: 400;\">The International Cricket Council (ICC) confirmed that the 2023 edition of the tournament saw record attendance figures with a reported 1,250,307 fans passing through the turnstiles in the 10 venues across India — more than any other ICC event ever.</span>\r\n\r\n<span style=\"font-weight: 400;\">At the halfway mark of the tournament, the ICC also confirmed that the live broadcast saw a 43% increase from the previous edition of the World Cup in England in 2019.</span>\r\n\r\n<span style=\"font-weight: 400;\">There is evidently an appetite for One-day international (ODI) cricket, yet the format has dwindled significantly — in terms of number of matches played and popularity — outside of the showpiece quadrennial event.</span>\r\n\r\n<span style=\"font-weight: 400;\">“It’s hard to say. Maybe because we won, but I did fall in love with ODIs again this World Cup,” Australian fast bowler and captain, Pat Cummins said after the final.</span>\r\n\r\n<b>Read more in Daily Maverick:</b> <a href=\"https://www.dailymaverick.co.za/article/2023-11-19-travis-head-smashes-australia-to-their-sixth-cricket-world-cup-title/\"><span style=\"font-weight: 400;\">Travis Head smashes Australia to their sixth Cricket World Cup title</span></a>\r\n\r\n<p><img loading=\"lazy\" class=\"size-full wp-image-1947205\" src=\"https://www.dailymaverick.co.za/wp-content/uploads/2023/11/Cricket-ODI-relevance-main.jpg\" alt=\"ODI cricket World Champions Australia\" width=\"720\" height=\"480\" /> <em>World Champions Australia with the ICC World cup after defeating India at Narendra Modi Stadium on 19 November, 2023 in Ahmedabad, India. (Photo: Isuru Sameera Peiris/Gallo Images)</em></p>\r\n\r\n<span style=\"font-weight: 400;\">“I think the scenario where every game really matters, it does make it a bit different to just a bilateral [ODI series].”</span>\r\n\r\n<span style=\"font-weight: 400;\">Interestingly, Cummins only led his side in four ODI matches prior to the start of the tournament, often resting across bilateral series.</span>\r\n\r\n<span style=\"font-weight: 400;\">“The World Cup has such rich history, I’m sure it’s going to be around for a long time,” he said.</span>\r\n\r\n<span style=\"font-weight: 400;\">“There are so many wonderful games, so many wonderful stories within this last couple of months. So, I think there’s definitely a place [for it].”</span>\r\n<h4><b>T2o growth</b></h4>\r\n<span style=\"font-weight: 400;\">ODI cricket’s waning popularity has largely been caused by the meteoric growth of T20 cricket in recent years, which has allowed the game to expand to various non-traditional cricketing areas around the globe.</span>\r\n\r\n<span style=\"font-weight: 400;\">Test cricket has its own place and a historical legacy dating back to the first-ever international matches in the 19th century.</span>\r\n\r\n<span style=\"font-weight: 400;\">ODI cricket, meanwhile, is struggling to find its place wedged between the two extremes of the sport.</span>\r\n\r\n<p><img loading=\"lazy\" class=\"size-full wp-image-1947209\" src=\"https://www.dailymaverick.co.za/wp-content/uploads/2023/11/Cricket-ODI-relevance-crowd-2.jpg\" alt=\"ODI cricket fans\" width=\"720\" height=\"466\" /> <em>Spectators react in the crowd ahead of the ICC Men's Cricket World Cup India 2023 final between India and Australia at Narendra Modi Stadium on 19 November, 2023 in Ahmedabad, India. (Photo: Gareth Copley/Getty Images)</em></p>\r\n\r\n<span style=\"font-weight: 400;\">“I think T20 cricket has provided growth, not only to audiences but also to cricketing nations around the world,” former Proteas captain Graeme Smith said recently.</span>\r\n\r\n<span style=\"font-weight: 400;\">“Cricket is No 2 sport from an eyeballs [on the game] perspective in the world. You want to see cricket growing into new regions. T20 cricket offers that opportunity.</span>\r\n\r\n<span style=\"font-weight: 400;\">“You think about the T20 World Cup happening in the US and the Caribbean next year.</span>\r\n\r\n<span style=\"font-weight: 400;\">“I still believe Test cricket has a place and will be strong. It’s never going to be a 20-nation format. It’s going to be maybe six or seven nations in the world competing against each other.</span>\r\n\r\n<span style=\"font-weight: 400;\">“But T20 cricket offers so much growth from an entertainment perspective and for new audiences coming into the game.”</span>\r\n\r\n<span style=\"font-weight: 400;\">The various franchise T20 leagues have also impacted the space in the international cricketing calendar. The period of March to June is occupied by the Indian Premier League in the Future Tours Programme with no international cricket set to take place then for the next three years.</span>\r\n\r\n<span style=\"font-weight: 400;\">This speaks to the </span><a href=\"https://www.dailymaverick.co.za/article/2023-11-19-india-dominates-the-world-of-cricket-both-on-and-off-the-pitch/\"><span style=\"font-weight: 400;\">Board of Control for Cricket in India’s (BCCI’s) stronghold on the ICC</span></a><span style=\"font-weight: 400;\"> as well as the trajectory of T20 cricket as the future leading format of the game.</span>\r\n\r\n<p><img loading=\"lazy\" class=\"size-full wp-image-1947217\" src=\"https://www.dailymaverick.co.za/wp-content/uploads/2023/11/Graeme.jpg\" alt=\"Graeme Smith\" width=\"720\" height=\"532\" /> <em>Former Proteas captain Graeme Smith. (Photo: Richard Huggard/Gallo Images)</em></p>\r\n<h4><b>Buildup to 2027</b></h4>\r\n<span style=\"font-weight: 400;\">South Africa, along with Zimbabwe and Namibia, will host the next edition of the Cricket World Cup in 2027.</span>\r\n\r\n<span style=\"font-weight: 400;\">Cricket South Africa are forced to turn a blind eye to the diminishing interest in the format during the three years in between the tournaments and hope lies that like the 2023 edition in India, interest peaks again at the World Cup in 2027.</span>\r\n\r\n<span style=\"font-weight: 400;\">“Outside World Cup events I think [ODI cricket] is going to find a challenging space,” Smith added.</span>\r\n\r\n<span style=\"font-weight: 400;\">“For us, with the 2027 World Cup around the corner, the buildup to the World Cup is important.</span>\r\n\r\n<span style=\"font-weight: 400;\">“All formats find their space. Time in the calendar is getting more and more challenging for these things but with the 2027 World Cup in South Africa, we’re hoping that the buildup to the tournament will be strong because we haven’t hosted a [men’s] world event in a long time and that’s something to look forward to.”</span>\r\n\r\n<span style=\"font-weight: 400;\">In the buildup to the 2023 World Cup, there was a Cricket World Cup Super League — which served as a qualifying log to the main tournament — employed to help give meaning to bilateral ODI series’ but that has now been scrapped.</span>\r\n\r\n<span style=\"font-weight: 400;\">The lack of commercial viability in ODI cricket as well as a lack of time in the international calendar means that 50-over cricket’s slow death will be extended until its partial resuscitation in 2027 again. </span><b>DM</b>",
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"description": "<a href=\"https://www.dailymaverick.co.za/article/2023-11-19-travis-head-smashes-australia-to-their-sixth-cricket-world-cup-title/?utm_source=top_reads_block&utm_medium=top_reads_link&utm_campaign=world\"><span style=\"font-weight: 400;\">Australia’s incredible six-wicket win over India</span></a><span style=\"font-weight: 400;\"> on Sunday culminated a spectacular month of World Cup cricket. The on-field displays were thrilling and spectators streamed to view the action — even though the enthusiasm by fans started off slowly in stadiums.</span>\r\n\r\n<span style=\"font-weight: 400;\">The International Cricket Council (ICC) confirmed that the 2023 edition of the tournament saw record attendance figures with a reported 1,250,307 fans passing through the turnstiles in the 10 venues across India — more than any other ICC event ever.</span>\r\n\r\n<span style=\"font-weight: 400;\">At the halfway mark of the tournament, the ICC also confirmed that the live broadcast saw a 43% increase from the previous edition of the World Cup in England in 2019.</span>\r\n\r\n<span style=\"font-weight: 400;\">There is evidently an appetite for One-day international (ODI) cricket, yet the format has dwindled significantly — in terms of number of matches played and popularity — outside of the showpiece quadrennial event.</span>\r\n\r\n<span style=\"font-weight: 400;\">“It’s hard to say. Maybe because we won, but I did fall in love with ODIs again this World Cup,” Australian fast bowler and captain, Pat Cummins said after the final.</span>\r\n\r\n<b>Read more in Daily Maverick:</b> <a href=\"https://www.dailymaverick.co.za/article/2023-11-19-travis-head-smashes-australia-to-their-sixth-cricket-world-cup-title/\"><span style=\"font-weight: 400;\">Travis Head smashes Australia to their sixth Cricket World Cup title</span></a>\r\n\r\n[caption id=\"attachment_1947205\" align=\"alignnone\" width=\"720\"]<img class=\"size-full wp-image-1947205\" src=\"https://www.dailymaverick.co.za/wp-content/uploads/2023/11/Cricket-ODI-relevance-main.jpg\" alt=\"ODI cricket World Champions Australia\" width=\"720\" height=\"480\" /> <em>World Champions Australia with the ICC World cup after defeating India at Narendra Modi Stadium on 19 November, 2023 in Ahmedabad, India. (Photo: Isuru Sameera Peiris/Gallo Images)</em>[/caption]\r\n\r\n<span style=\"font-weight: 400;\">“I think the scenario where every game really matters, it does make it a bit different to just a bilateral [ODI series].”</span>\r\n\r\n<span style=\"font-weight: 400;\">Interestingly, Cummins only led his side in four ODI matches prior to the start of the tournament, often resting across bilateral series.</span>\r\n\r\n<span style=\"font-weight: 400;\">“The World Cup has such rich history, I’m sure it’s going to be around for a long time,” he said.</span>\r\n\r\n<span style=\"font-weight: 400;\">“There are so many wonderful games, so many wonderful stories within this last couple of months. So, I think there’s definitely a place [for it].”</span>\r\n<h4><b>T2o growth</b></h4>\r\n<span style=\"font-weight: 400;\">ODI cricket’s waning popularity has largely been caused by the meteoric growth of T20 cricket in recent years, which has allowed the game to expand to various non-traditional cricketing areas around the globe.</span>\r\n\r\n<span style=\"font-weight: 400;\">Test cricket has its own place and a historical legacy dating back to the first-ever international matches in the 19th century.</span>\r\n\r\n<span style=\"font-weight: 400;\">ODI cricket, meanwhile, is struggling to find its place wedged between the two extremes of the sport.</span>\r\n\r\n[caption id=\"attachment_1947209\" align=\"alignnone\" width=\"720\"]<img class=\"size-full wp-image-1947209\" src=\"https://www.dailymaverick.co.za/wp-content/uploads/2023/11/Cricket-ODI-relevance-crowd-2.jpg\" alt=\"ODI cricket fans\" width=\"720\" height=\"466\" /> <em>Spectators react in the crowd ahead of the ICC Men's Cricket World Cup India 2023 final between India and Australia at Narendra Modi Stadium on 19 November, 2023 in Ahmedabad, India. (Photo: Gareth Copley/Getty Images)</em>[/caption]\r\n\r\n<span style=\"font-weight: 400;\">“I think T20 cricket has provided growth, not only to audiences but also to cricketing nations around the world,” former Proteas captain Graeme Smith said recently.</span>\r\n\r\n<span style=\"font-weight: 400;\">“Cricket is No 2 sport from an eyeballs [on the game] perspective in the world. You want to see cricket growing into new regions. T20 cricket offers that opportunity.</span>\r\n\r\n<span style=\"font-weight: 400;\">“You think about the T20 World Cup happening in the US and the Caribbean next year.</span>\r\n\r\n<span style=\"font-weight: 400;\">“I still believe Test cricket has a place and will be strong. It’s never going to be a 20-nation format. It’s going to be maybe six or seven nations in the world competing against each other.</span>\r\n\r\n<span style=\"font-weight: 400;\">“But T20 cricket offers so much growth from an entertainment perspective and for new audiences coming into the game.”</span>\r\n\r\n<span style=\"font-weight: 400;\">The various franchise T20 leagues have also impacted the space in the international cricketing calendar. The period of March to June is occupied by the Indian Premier League in the Future Tours Programme with no international cricket set to take place then for the next three years.</span>\r\n\r\n<span style=\"font-weight: 400;\">This speaks to the </span><a href=\"https://www.dailymaverick.co.za/article/2023-11-19-india-dominates-the-world-of-cricket-both-on-and-off-the-pitch/\"><span style=\"font-weight: 400;\">Board of Control for Cricket in India’s (BCCI’s) stronghold on the ICC</span></a><span style=\"font-weight: 400;\"> as well as the trajectory of T20 cricket as the future leading format of the game.</span>\r\n\r\n[caption id=\"attachment_1947217\" align=\"alignnone\" width=\"720\"]<img class=\"size-full wp-image-1947217\" src=\"https://www.dailymaverick.co.za/wp-content/uploads/2023/11/Graeme.jpg\" alt=\"Graeme Smith\" width=\"720\" height=\"532\" /> <em>Former Proteas captain Graeme Smith. (Photo: Richard Huggard/Gallo Images)</em>[/caption]\r\n<h4><b>Buildup to 2027</b></h4>\r\n<span style=\"font-weight: 400;\">South Africa, along with Zimbabwe and Namibia, will host the next edition of the Cricket World Cup in 2027.</span>\r\n\r\n<span style=\"font-weight: 400;\">Cricket South Africa are forced to turn a blind eye to the diminishing interest in the format during the three years in between the tournaments and hope lies that like the 2023 edition in India, interest peaks again at the World Cup in 2027.</span>\r\n\r\n<span style=\"font-weight: 400;\">“Outside World Cup events I think [ODI cricket] is going to find a challenging space,” Smith added.</span>\r\n\r\n<span style=\"font-weight: 400;\">“For us, with the 2027 World Cup around the corner, the buildup to the World Cup is important.</span>\r\n\r\n<span style=\"font-weight: 400;\">“All formats find their space. Time in the calendar is getting more and more challenging for these things but with the 2027 World Cup in South Africa, we’re hoping that the buildup to the tournament will be strong because we haven’t hosted a [men’s] world event in a long time and that’s something to look forward to.”</span>\r\n\r\n<span style=\"font-weight: 400;\">In the buildup to the 2023 World Cup, there was a Cricket World Cup Super League — which served as a qualifying log to the main tournament — employed to help give meaning to bilateral ODI series’ but that has now been scrapped.</span>\r\n\r\n<span style=\"font-weight: 400;\">The lack of commercial viability in ODI cricket as well as a lack of time in the international calendar means that 50-over cricket’s slow death will be extended until its partial resuscitation in 2027 again. </span><b>DM</b>",
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World Champions Australia with the ICC World cup after defeating India at Narendra Modi Stadium on 19 November, 2023 in Ahmedabad, India. (Photo: Isuru Sameera Peiris/Gallo Images)
Spectators react in the crowd ahead of the ICC Men's Cricket World Cup India 2023 final between India and Australia at Narendra Modi Stadium on 19 November, 2023 in Ahmedabad, India. (Photo: Gareth Copley/Getty Images)
Former Proteas captain Graeme Smith. (Photo: Richard Huggard/Gallo Images)