South Africa’s most exciting startups – 2021 edition

The winners of South Africa’s Top 5 Most Exciting Startups competition all had one thing in common – their humanity and social conscience. Beyond the effort to address a pressing need in society, there was little else in common. Ranging from smart insurance, technology for the deaf and innovative education for coders to trailblazing artisanal spirits, flexible wage solutions, space technology, online education and sneaker-cleaning products, there seemed no end to the innovation encompassed by the 12 companies shortlisted for the awards.  

Every year, Heavy Chef, a not-for-profit company devoted to supporting and growing a community of entrepreneurs, together with Xero and PayFast, calls the SA entrepreneur ecosystem to nominate its finest startups. This year more than 500 startup companies were nominated for the awards. A startup, says Heavy Chef CEO Fred Roed, must have been trading for seven years or less, and must have some intellectual property or technology it calls its own. “We are not looking for supermarkets here,” he says.

Previous winners include Yoco, SweepSouth, LifeCheque and Bathu.

“The nominees represented the most diverse array of sectors we’ve seen since starting these awards in 2017,” he adds. “The nominations provided a glimpse into the heart of problem-solving that we’re going to need in the coming decades on this beautiful continent of ours.”

A panel of eight judges, including Polo Leteka from IDF Capital, Vusi Vokwana from Kasi Catalyst and Alexandra Fraser from Viridian, assessed the entries and picked a shortlist of 12 companies, from which five winners were selected.

FCB.ai (formerly FinChatBot): For most people call centres, and their chatbots, are black holes of misery and frustration from which there is usually no escape, and definitely no human intervention. Antoine Paillusseau set out to change that when he cofounded FCB.ai in 2016. FCB is an AI-powered chatbot to help financial service providers acquire and retain customers – happy ones. Paillusseau is also committed to enabling entrepreneurial talent in Africa. He does this through a Cape Town-based incubator called Far Ventures, which he cofounded with his business partner Romain Diaz. After two previous showings in the Top 12, FCB.ai finally made it to the Top 5.

Kusini Water: Kusini Water makes water purification and distribution systems from locally sourced materials such as macadamia nut shells and uses renewable energy to supply clean water to communities most affected by the lack of access to safe drinking water. In addition, the company finds local youth to run its water projects.

Kusini was founded in 2016 by Murendeni Mafumo, who grew up in Limpopo and developed an interest in science, chemistry in particular, at a young age. He studied chemistry and spent time working in water and sanitation in the cities of Johannesburg and Cape Town. At this point he became aware of the disconnect between urban and rural dwellers, where the former take access to potable water for granted and the latter spend hours each day fetching it and carrying it home. It was in 2014, while he was studying as a Mandela Washington Fellow at Yale University, that the idea for a simple water filtration system came to him. The system is now used in Hammanskraal, north of Pretoria, Balfour in Mpumalanga and Joe Slovo in Langa, Cape Town. His vision is to reach five million people by 2025.

Consummate dealmaker Ntuthuko Shezi claims to offer investors an annual return on their investment that is far higher than they would currently get on the JSE. (Photo: Lutendo Malatji)

Valenture Institute was founded by Robert Paddock. (Photo: Paulo Toureiro)

Lethabo Mokoena in front of the Walk Fresh store. (Photo: Supplied)