The hidden iniquity of the African Ranger Awards

The awards were made by the Paradise Foundation, co-chaired by Pony Ma, chairman of Tencent (31% owned by Naspers) which owns WeChat, and Jack Ma, whose Taobao e-commerce platform is also used by the syndicates trafficking in illegal wildlife.

Pony Ma is listed as the richest man in China with a fortune of US$37.3-billion and Jack Ma is second with US$35.7-billion. The US$3,000-a-ranger awards for “threats and challenges overcome”, handed out through the Paradise and Alibaba foundations to 50 African rangers, totalled US$150,000. This is the amount these two men could earn in a single afternoon.

It was good PR but deeply cynical, too.

For a few years, evidence has been piling up that on a wide range of accounts on Alibaba Platforms (mostly Taobao) trade was increasing in products like ivory and rhino horn products, bear bile, hornbill caskets, pangolin scales and tiger bone jewellery. When these “officially” highly controlled and illegal items are involved, in most cases sourcing of the product takes place using keywords or emojis to bypass very superficial filters put in place to prevent trade of wildlife products. Often, after pinpointing a dealer, the seller stipulates that the negotiations move to WeChat, the flagship of Tencent Holding. Their voice messages are less traceable.

Here’s a Dropbox link to the items being offered for sale on these sites.

This trade is now many times greater than what is offered over the counter in shops. It includes Chinese traders based in neighbouring countries (more than 40 in Laos) which market their merchandise this way.

When I ordered some tiger bone items for DNA analysis (to find out what is real or how much of the tiger bone jewellery is actually lion bone), the items were delivered without any problems to my hotel reception. In most cases, a prominent Chinese courier did the drops.

Given what I was finding, it seemed appropriate to question the African Ranger Awards. I mailed few of the judges of the awards committee, suggesting it was absurd that the parties who owned the communication platforms that made the trade possible were feting African rangers risking their lives to prevent it.

My mail was expanded into a blog by a conservationist and this was read by someone in the party of Jack Ma. This resulted in communication channels being opened to executives at the Alibaba headquarters.

Via conference calls, mail exchanges and the above Dropbox link, I presented them with a range of evidence, including the above link. Their knowledge appeared to be extremely limited and it was clear they were not trying very hard to curb these transactions. They indicated that they’d met with Western NGOs based in China about this. Given that foreign NGOs must register and be under Chinese government supervision, however, these organisations have become very reluctant to raise conservation challenges. That wasn’t a route that would produce solutions.

When I asked if, as part of a documentary film, we could film them taking down accounts as well as doing some interviews, there was no response. There was also no response to my suggestion that, instead of my researchers handing over all their data and having to worry about repercussions, Alibaba recruit them as independent third-party auditors to provide the relevant evidence they had collected.

I provided Alibaba with updates about the trade in mammoth ivory, which is legal in China and is a way to launder elephant ivory through WeChat. The last two such updates to the Alibaba headquarters have not been acknowledged.

So the grisly online business of animal part sales continues. Most of the trafficking/trading happens through a handful of different accounts on Taobao. If one account is suspended, they move to the next one without any further repercussions. The message is clear: this is a high-reward, low-risk business.

I am concerned we have now reached a point that, without a hard-hitting Kering-type of approach, Alibaba and Tencent will continue to be complicit in the accelerating collapse of the world’s biodiversity. Could a solution be to classify animals like rhinos, pangolins, elephants, lions and tigers a common good and be listed as “world heritage species”? Some environmental lawyers should rise to the challenge with a Kering-type argument.

Meanwhile, in another six months, we will again witness an African Ranger Award ceremony where prominent Western conservation judges and VIPs fly in to celebrate and drink at yet another five-star hotel. The underlying message is that the problem rests with Africa and that with better rangers, doing better jobs, we would not have a problem.