Dailymaverick logo

Sport

Sport, DM168

The Man for U — Rúben Amorim’s appointment by Red Devils marks new era for embattled club

The Man for U — Rúben Amorim’s appointment by Red Devils marks new era for embattled club
Rúben Amorim has been appointed as the manager of Manchester United and has signed a contract until 2027.Photo: Justin Setterfield/Getty Images
The young manager from Portugal is one of the final puzzle pieces in the Ineos era at Manchester United.

‘It was written that it had to be like this. I couldn’t ask for a better farewell. I’m very happy for this moment,” said newly appointed Manchester United manager Rúben Amorim (39) after his Sporting CP side shocked Manchester City with a 4-1 thrashing in the European Champions League.

The league phase tussle between the two teams was Amorim’s penultimate game in charge of the reigning Portuguese champions before he leaves for Manchester, where he has signed a contract until 2027.

The emphatic win for Amorim and Sporting could not have come against a more symbolic opponent ahead of the toughest task of his young managerial career.

Over the past decade, United have had to watch as their cross-town rivals City have dominated the English Premier League and regularly competed in the Champions League while the Red Devils have been left to feed off the crumbs of their neighbours’ dominance.

A tale of two city rivals


Whereas City have been the prototype of stability and excellence, all those associated with United have only been left to clutch at the distant memories of their glory days during Sir Alex Ferguson’s historic 27-year tenure, which produced 38 trophies.

Since City appointed Pep Guardiola in 2016, the Red Devils have had José Mourinho, Ole Gunnar Solskjær, Ralf Rangnick and, most recently, the sacked Erik ten Hag, at the helm. Each tried to steer the club in the right direction, without much success.

Read more: Players to watch in the English Premier League 2024/25 season

Now it is the turn of Amorim, who is held in high regard throughout Europe for the work he has done at Sporting since he was appointed as the club’s manager in 2020.

During his opening season with Sporting, the former midfielder delivered the team’s first league title in 19 years. He added another last season, over and above winning two Portuguese Cups.

The former Portugal international player knows how much pressure will be on him in Manchester. Speaking before the Champions League match with City, Amorim said that, depending on the result, he would be perceived a certain way.

“If the result is very negative, expectations will drop and that’s not a bad starting point when you begin at Manchester United,” he said. “If we win they’ll think the new Alex Ferguson has arrived, which is very difficult to maintain.”

Same, but different


Coincidentally, when Ferguson joined United in 1986, the Manchester club had not won the league title since 1967 – under the tutelage of the great Matt Busby. Before Ferguson, myriad managers had tried and failed to deliver the coveted league crown.

In fact, it took Ferguson four years to deliver any kind of major silverware at Old Trafford. The Scotsman won the FA Cup to save his job.

After that he ascended to historic heights, finally delivering the long-awaited Premier League hardware at the end of the 1992/93 campaign. After that he was nearly unstoppable as he reshaped global soccer.

Amorim joins a Red Devils outfit that have not won the league since the departure of Ferguson in 2013. Whether he will be afforded the same time to succeed as Ferguson remains to be seen.

Only managers such as Jürgen Klopp at Liverpool and now Mikel Arteta at Arsenal have been afforded time for trial and error. In most instances, if managers don’t deliver, they are ousted as quickly as they arrived.

Rúben Amorim Rúben Amorim has been appointed as the manager of Manchester United and has signed a contract until 2027. (Photo: Justin Setterfield / Getty Images)



In another “it was written” moment, while honing his trade as a coach, Amorim did a brief internship with United when Mourinho was still the head coach. Despite this, Amorim said he never imagined he would return to the Red Devils, this time as their manager.

Quizzed on whether he has spoken to Mourinho since being made United head coach, Amorim said: “I haven’t yet… The impact [of that visit] on my career was the way he treated me. He showed me that you can win everything and be a different person than you think… I will have time to talk to him. He is very experienced.”

Ineos at the wheel


What will favour Amorim as he embarks on this monumental journey of reinvigorating United and stabilising the teetering giant is that he is one of the personal appointments of Ineos.

The company, owned by British billionaire and businessperson Jim Ratcliffe, bought a 25% stake in the club. The deal was formally ratified in early 2024 when the Glazer family, which has owned United since 2005, charged Ineos with changing the fortunes of the club.

The company is in charge of football operations and has gradually eased out executive staff members who were not appointed by it. Since seizing the reins, Ratcliffe’s team has appointed Omar Berrada as CEO, Dan Ashworth as sporting director and Jason Wilcox as technical director.

The latter in particular will work closely with Amorim, who was one of the last pieces of the Ineos puzzle as its effort at rebuilding truly begins. Next for Ratcliffe and company will be the curation of the United playing squad, a task that will take a few transfer windows.

In addition to shaping the team according to what it believes is best, Ineos was tasked with tightening the purse strings at the club. To this end, a number of resolutions have been made, the most drastic of which is the termination of Ferguson’s contract as United’s ambassador come the end of this season. It is a role the Scotsman had held since his retirement and is earning £2-million a year for. 

With Manchester United management having shown that they will be ruthless if things are not working out, the pressure on Amorim will be immense. Yet, the young manager arrives at a United that have had their worst start to a league season since 1986. His canvas is clean. What will it look like by the time he is done painting? DM

This story first appeared in our weekly Daily Maverick 168 newspaper, which is available countrywide for R35.


Categories: