Daily Maverick’s Marketing Masterclass Series 2 is under way — here’s what’s next

Series 2 of the Daily Maverick Marketing Masterclass is now live, with one webinar already in the archive and eight more to come. 

This nine-part webinar series brings together South Africa’s most respected marketers, creatives and strategists to tackle what it really takes to lead in an industry that’s being reshaped by AI, shrinking budgets and shifting audience expectations.

Presented in partnership with eatbigfish, the Marketing Association of South Africa (Masa) and the Association for Communication and Advertising (ACA), the series explores three essential themes: Capability, Value and Impact.

A series led by bold thinkers

Hosted by well-known marketing and brand strategy consultant David Blyth (Africa Partner at eatbigfish) and joined by Khaya Dlanga — award-winning marketer, bestselling author, seasoned storyteller and managing partner at eatbigfish Africa — the series aims to unpack what it really takes to stay relevant, build value and deliver impact in a world where the rules are being rewritten in real time.

What’s happened so far?

The second series launched on 3 July with The Marketer of the Future, featuring:

• Elizabeth Mokwena, Executive Marketing Director, HomeCare Africa at Unilever and Masa Board Member
• Sechaba Motsieloa, Founder of Kansy Group and Masa Board Member

Missed it? Catch the replay here →  The Marketer of the Future

What’s Next?

We’ve set the tone — now we dig into the forces reshaping modern marketing. 

Over the next eight episodes, Daily Maverick's Marketing Masterclass unpacks across three themes: 

1. Capability

What you bring to the table

Marketing today demands more than clever ideas — it takes adaptability, curiosity, and a sharp set of evolving skills. 

This theme explores how marketers can build the mindset, tools, and resilience needed to grow careers, strengthen teams, and lead through complexity.

17 July — Building a Career in Marketing → Register here

31 July — Nurturing Creativity → Register here

2. Value

What your work is worth

It’s not enough to do good work — you have to prove it in an environment where attention is fleeting and trust is hard earned.

This track focuses on how brands and marketers define, create, and defend their value across platforms, categories and cultures.

14 August – Building Brand Power

11 September – Creating Value Perceptions

25 September – Staying Locally Relevant

3. Impact

What you leave behind

Great marketing doesn’t just make noise — it makes change. 

These sessions explore the kind of creativity that connects with people, shapes culture, drives results and earns its place in the world.

9 October – Creativity & Business Impact

 23 October – Using Humour for Impact

6 November – Break Through the Clutter

Each session is free to attend, CPD-accredited, and designed to offer practical, real-world insight for marketers navigating complexity, career growth and creative leadership. Attendees can earn six Designated Marketer CPD points.  (CMSA Level + for AMSA & MPSA Designated Members | CPD Approval Number: MA DM 25001)

A partnership with purpose

The Marketing Masterclass series is made possible through an innovative partnership between Daily Maverick, eatbigfish, Masa and the ACA — a collective effort to remove barriers to top-tier thought leadership and support the growth of South Africa’s marketing and media community.

In a landscape that’s moving faster than most teams can keep up, these sessions create space to pause, reflect, and recalibrate — together.

To register and join the conversation visit Daily Maverick Events.

Explore the first series

Revisit insightful conversations from Series 1

• Daily Maverick Masterclass: Spotlight on Marketing Effectiveness
• Daily Maverick Masterclass: Creativity in Marketing
• Daily Maverick Masterclass: The Changing Expectations of Marketing

This article was first published on the Daily Maverick Blog.

Media Enquiries: Saskia Falken saskia@dailymaverick.co.za

About Daily Maverick 

Founded in 2009, Daily Maverick is an independent national news and investigative journalism publisher. 

Daily Maverick covers pressing issues across politics, business and the environment, providing in-depth reporting and insightful commentary on the topics affecting the lives of South Africans. With seven million unique browsers monthly, Daily Maverick is one of South Africa’s largest publishers and is available online and in a weekly print edition, DM168. 

Its voluntary membership community programme is designed to keep journalism free for all, and it has a community of civic-minded readers who participate actively through contributions to ensure this access continues for all. 

Founders: Branko Brkic, former editor-in-chief, and Styli Charalambous, CEO.

About eatbigfish

eatbigfish is a global strategic consultancy specialising in the challenger mindset for brands and business.

About Masa

A successor to the old Society of Marketers started in the 1950s, later Asom (Association of South African Marketers), and then the MFSA (Marketing Federation South Africa) up to 2005, reborn as Masa in 2006, is the member association and Saqa recognised professional body for the South African client-side marketing community and the representative voice for organisations and individuals in the marketing industry. For more information, visit www.marketingsa.co.za  

About the ACA

The Association for Communication & Advertising is the official representative body of South Africa’s advertising and communications profession.

Ranked amongst the world’s leaders in creativity and media innovation, our member agencies are consistently flying the creative flag locally and internationally. In fact, an inspiring number of South Africans are at the helm of some of the world’s most celebrated agencies and agency groups.

The Association for Communication and Advertising South Africa is a voluntary organisation formed both by, and for, the profession. Our members are committed to fostering trust between marketers and agencies and transforming the advertising and communications industry at large. The aim is clear: to positively influence and impact the professional and operational standards of all South African agencies.

Through engagement, debate and collective agreement, we are united in our quest to continually build the standards of a profession we are deeply passionate about. DM