Daily Maverick’s Marketing Masterclass Series 2 moves into Value — here’s what’s next

Series 2 of the Daily Maverick Marketing Masterclass is now well under way, with the first three episodes under the Capability theme complete — and now we turn to our second theme, Value.

Presented in partnership with eatbigfish, the Marketing Association of South Africa (Masa) and the Association for Communication and Advertising (ACA), the series explores three essential themes: Capability, Value and Impact.

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A series led by bold thinkers

Hosted by well-known marketing and brand strategy consultant David Blyth (Africa Partner at eatbigfish) and joined by Khaya Dlanga — award-winning marketer, bestselling author, seasoned storyteller and managing partner at eatbigfish Africa — the series aims to unpack what it really takes to stay relevant, build value and deliver impact in a world where the rules are being rewritten in real time.

What’s happened so far?

The first three episodes of Series 2 explored Capability — what marketers bring to the table in terms of skills, creativity and adaptability. These sessions tackled the evolving capabilities needed to lead and succeed in modern marketing.

What’s Next?

Now we focus on Value — what your work is worth.

It’s not enough to do good work — you have to prove it in an environment in which attention is fleeting and trust is hard earned. This track explores how brands and marketers define, create and defend their value across platforms, categories and cultures.

14 August — Building Brand Power

In an age of constant noise, price sensitivity and rising distrust, growing your brand’s power is crucial to sustaining business success. This session features:

• Stina van Rooyen, Head of Brand, Kantar South Africa, Insights Division
• Vilosha Soni, Chief Marketing Officer, PepsiCo
  

They’ll explore:

• How to use brand power to accelerate brand growth and who does this well.
• The relationship between brand power and profitability.
• Common pitfalls to avoid when managing brand power.

Register to attend here

11 September — Creating Value Perceptions

How do customers decide what your product or service is worth? This session unpacks the science and psychology of value perceptions, exploring how to shape them in competitive markets and why perception often outweighs reality.

Speakers:

• Gugu Mthembu, Chief Marketing Officer, Telkom
• Janet Kinghorn, Independent Brand Therapist and Identity Consultant

Register to attend here

25 September — Staying Locally Relevant

Global thinking is important — but relevance is built locally. This session looks at how brands can stay culturally connected and contextually meaningful in South Africa’s fast-changing social and economic landscape.

Speakers:

• Bridget Harpur, Head of Marketing, Volkswagen Passenger
• Alex Goldberg, Creative Partner, Ogilvy South Africa

Register to attend here

Impact

Coming soon in October and November, the final three episodes will unpack Impact — what your work leaves behind, and how creativity can connect with people, shape culture, drive results and earn its place in the world.

Each session is free to attend, CPD-accredited, and designed to offer practical, real-world insight for marketers navigating complexity, career growth and creative leadership. Attendees can earn six Designated Marketer CPD points. (CMSA Level + for AMSA & MPSA Designated Members | CPD Approval Number: MA DM 25001)

A partnership with purpose

The Marketing Masterclass series is made possible through an innovative partnership between Daily Maverick, eatbigfish, Masa and the ACA — a collective effort to remove barriers to top-tier thought leadership and support the growth of South Africa’s marketing and media community.

In a landscape that’s moving faster than most teams can keep up, these sessions create space to pause, reflect, and recalibrate — together.

To register and join the conversation visit Daily Maverick Events.

Explore the first series

Revisit insightful conversations from Series 1:

• Daily Maverick Masterclass: Spotlight on Marketing Effectiveness
• Daily Maverick Masterclass: Creativity in Marketing
• Daily Maverick Masterclass: The Changing Expectations of Marketing

Media Enquiries:

Saskia Falken — saskia@dailymaverick.co.za

About Daily Maverick

Founded in 2009, Daily Maverick is an independent national news and investigative journalism publisher.

Daily Maverick covers pressing issues across politics, business and the environment, providing in-depth reporting and insightful commentary on the topics affecting the lives of South Africans. With seven million unique browsers monthly, Daily Maverick is one of South Africa’s largest publishers and is available online and in a weekly print edition, DM168.

Its voluntary membership community programme is designed to keep journalism free for all, and it has a community of civic-minded readers who participate actively through contributions to ensure this access continues for all.

Founders: Branko Brkic, former editor-in-chief, and Styli Charalambous, CEO.

About eatbigfish

eatbigfish is a global strategic consultancy specialising in the challenger mindset for brands and business.

About Masa

A successor to the old Society of Marketers started in the 1950s, later Asom (Association of South African Marketers), and then the MFSA (Marketing Federation South Africa) up to 2005, reborn as Masa in 2006, is the member association and SAQA-recognised professional body for the South African client-side marketing community and the representative voice for organisations and individuals in the marketing industry. For more information, visit www.marketingsa.co.za

About the ACA

The Association for Communication & Advertising is the official representative body of South Africa’s advertising and communications profession.

Ranked among the world’s leaders in creativity and media innovation, our member agencies are consistently flying the creative flag locally and internationally. In fact, an inspiring number of South Africans are at the helm of some of the world’s most celebrated agencies and agency groups.

The Association for Communication and Advertising South Africa is a voluntary organisation formed both by, and for, the profession. Our members are committed to fostering trust between marketers and agencies and transforming the advertising and communications industry at large. The aim is clear: to positively influence and impact the professional and operational standards of all South African agencies.

Through engagement, debate and collective agreement, we are united in our quest to continually build the standards of a profession we are deeply passionate about. DM